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A Romanian cosmetics store doubled its sales in Poland after fully localizing its website. Not just the products – but banners, filters, emails, even checkout buttons. Initially, “toner” was translated literally, which Polish shoppers associated with printer ink. In another case, an Italian campaign failed because the slogan “Take back your beauty” was interpreted as […]

A well-written business plan can unlock hundreds of thousands in funding. A poorly translated one? It might be rejected outright. Investors and grant evaluators decide fast. If your pitch is vague or sounds off, your chances drop drastically. One startup included the phrase “we aim to explode the market” in its English pitch. While metaphorical

Hiring a remote consultant from Germany? Or a software engineer from India for your Romanian office? Without a clear and legally accurate contract translation, things can go wrong fast. There have been cases where “notice period” was incorrectly translated simply as “notification,” with no duration specified. The result? Legal threats and confusion. In another case,

An app can be brilliant, but if the translation fails, users won’t even give it a chance. One fitness app launched in Germany had a “Skip Workout” button translated as “Jump over the coach,” leading to sarcastic reviews and massive user loss.   Poor localization signals a lack of professionalism. It’s not just about words

Non-governmental organizations operating internationally face a key challenge: clear, coherent, and persuasive communication with a wide range of audiences — from donors and institutional partners to local beneficiaries and public authorities. In this context, translations are not merely an operational task, but a strategic component of the organization’s mission.   Annual reports, grant applications, press

In global trade, translating compliance and certification documentation is not a mere administrative formality — it is a crucial requirement for the legal and safe entry of products into international markets. Whether it’s declarations of conformity, certificates of origin, technical datasheets, test reports, or CE marking documentation, every word matters. A single translation error can

In the food industry, a product label is far more than just an informational tool. It serves as a legal document, a marketing asset, and a consumer safety guarantee. When a product is intended for international markets, the translation of its label becomes a critical process that must be handled with precision and expertise.  

In the digital age, machine translation may seem like a quick and convenient solution. Tools like Google Translate or DeepL promise instant translations in dozens of languages. For short, informal messages or personal use, these options might seem sufficient. But when the stakes are higher—contracts, official documents, technical or legal texts—the difference between machine translation

Translating a text is an art that requires attention to detail and a deep understanding of context. However, errors can occur when translation is not handled professionally or when rigorous review is lacking. At Verba Expert, quality is our top priority, and we avoid the most frequent mistakes that can impact the effectiveness of a

Financial translations require a high level of accuracy and expertise, given the direct impact errors can have on businesses. At Verba Expert, we specialize in translating financial documents, ensuring their accuracy and compliance.   The importance of financial translations Financial documents, such as balance sheets, annual reports, or commercial contracts, contain complex terminology and sensitive